Buttons Premiere

Surf Soup TV
Surf Soup TV
  • Home
  • Surf Soup® Universe
  • Featured & New
    • Surf Soup® New Releases
    • Featured Surf Soup TV
  • Film: Surf Soup® Buttons
    • Surf Soup Buttons
    • Buttons Kickstarter
  • Surf Soup® Book Series
    • About Surf Soup® Books
    • Surf Soup Book Series
    • Asian Adventures
    • Banana Unicorns
    • Magical Surf Soup Books
    • Surf Soup® Mascot-EggOh
    • Translated Books
    • Surf Soup® Activity Books
    • Reader Guides Surf Soup
    • Reviews and Praise
    • Educator Resources
    • Book Launches
    • Surf Soup Book Club
  • Surf Soup® Book Series
  • Surf Soup School
    • About Surf Soup School
    • Surf Soup School Classes
  • Create Cartoon Surf Soup®
    • Create Cartoons & Animate
  • Surf Soup® TV Cartoon
    • Surf Soup TV Cartoon
    • LIVE Surf Soup TV
    • Watch Surf Soup TV
  • Surf Soup® TV Youtube
  • Surf Soup® Brand Store
  • Shop Surf Soup®
    • Shop Surf Soup
    • Special Offers
  • About Surf Soup®
    • About Donna Kay Lau
    • About Surf Soup TV
    • Q & A with Donna Kay Lau
    • Giving Charity-Surf Soup
    • Appearances & Events
  • Donna Kay Lau IMdb
  • Surf Soup® Links
  • Surf Soup® Memoir
    • Making Surf Soup® Memoir
  • Surf Soup® News
    • Newsletter
    • Subscribe Surf Soup TV
  • Surf Soup® Music
    • Music-Surf Soup® TV
    • Surf Soup® TV Music
  • Surf Soup® TV Podcasts
    • Surf Soup® Podcast
  • PRESS-MEDIA-Surf Soup®
  • BLOG -Surf Soup® TV
  • Extras & Support
    • Extras & Support
    • Thank You
    • Play Fitness & Nutrition
    • Surf Soup® -For Kids
    • Free Resources
    • Surfing - Surf Soup®
    • Behind the Scenes
  • Work with Surf Soup®
    • Branding & Licensing
    • Partnerships
    • Wholesale Orders

Surf Soup® Branding & Licensing

SurfsUp Branding in licensing cat food from the cartoon, animated short buttons by Donna K Lau

Bring the Surf Soup® Universe to Your Products and Projects

The Surf Soup® Branding & Licensing page showcases opportunities for businesses, creators, and media partners to collaborate with the Surf Soup® universe. From merchandise and product lines to animation, music, and creative collaborations, licensing Surf Soup® ensures high-quality, family-friendly storytelling with recognizable characters like Koa and Buttons.

Opportunities include:

  • Character licensing for merchandise or educational materials
  • Brand collaborations with products, games, and media
  • Music and animation licensing for creative projects
  • Custom projects that maintain the integrity and charm of Surf Soup®

Surf Soup® licensing allows brands to leverage beloved characters and stories while sharing the creativity, humor, and cultural storytelling of the universe.

SurfsUp Branding in licensing from the cartoon, animated short buttons by Donna K Lau logo for

🌈 Surf Soup TV Cartoon & Brand Development

Surf Soup TV is more than a cartoon — it’s a growing creative brand built on imagination, cultural storytelling, and artistic purpose. Donna Kay Lau develops every element, from character design and music to brand management and marketing, to build a universe that educates, entertains, and inspires children around the world.

Eggog character EggOh, the lovable Surf Soup® character with a Surf Soup® sticker on his tu

🩵 Surf Soup® Merchandise & Brand Story

🌈 From Art Fairs to a Beloved Brand: The Early Days of Surf Soup®

Surf Soup® is a creative lifestyle brand by Emmy-honored TV animator, author, and illustrator Donna Kay Lau — celebrating imagination, kindness, and ocean adventure. Before launching the Surf Soup® book and cartoon series, Donna built a successful children’s clothing line featuring hand-painted apparel, shoes, and accessories for infants and kids. Starting from a California swap meet and art festivals, her designs grew into collections sold in high-end boutiques and major retailers like Nordstrom and FAO Schwarz. With a studio in Aptos, California, she transformed her artistic vision into storytelling, studying children’s book illustration at ArtCenter College of Design and animation, which led to a career at Nickelodeon working on hit shows such as Dora the Explorer and character merchandising. Today, Surf Soup® merchandise and licensed products continue her mission to inspire creativity and joy through books, animation, fashion, and art — connecting families to a world where learning, love, and laughter are always in style.

How Donna Kay Lau turned hand-painted T-shirts into a children’s lifestyle brand loved worldwide.

Surf Soup® began with humble roots when creator and artist Donna Kay Lau started selling her hand-painted infant and children’s clothing at local craft fairs and art & wine shows in California — including Fremont and Aptos. Each piece was a one-of-a-kind creation that reflected Donna’s playful imagination and love for storytelling. These early beginnings laid the foundation for a vibrant children’s brand built on creativity, craftsmanship, and heart.

Explore the Collection

Licensing, branding marketing, brand management & brand development

Surf Soup Trademark
Surf Soup publishing book and podcast logos
Surf Soup Book series
Surf Soup book series paperback and hardback by Donna Kay lau illustrator and tv animator learn how
“Donna Kay Lau showcasing her hand-painted children’s clothing at the Fremont Art & Wine Festival —

🌊 Earning the Surf Soup® Trademark: A Journey

From a $50 investment to a nationally recognized registered brand.

The Surf Soup® story is one of hard work and determination. Donna’s first business began with a borrowed $50 to buy plain T-shirts from Price Club (now Costco), which she transformed into hand-painted designs and sold at local markets. Years later, her commitment to her vision led to securing the Surf Soup® registered trademark — a milestone achieved after overcoming rejections and financial hurdles. Today, that registration proudly represents her dedication to building a lasting children’s brand, born from creativity, courage, and community.


The Surf Soup® brand was truly built from the ground up. Donna’s first venture began at her neighborhood park craft show, where she borrowed $50 to buy plain T-shirts from Price Club (now Costco). From those early hand-painted designs, she expanded into full children’s collections and merchandise. Years later, securing the Surf Soup® registered trademark became a major milestone — but not without challenges. The process was long and full of setbacks, including an initial rejection that required shifting funds and restarting the application. That hard-earned registration, now proudly displayed on the Surf Soup® home page, represents years of dedication, creativity, and perseverance — a reminder that every great brand starts with courage, passion, and a dream.

The Heart Behind the Surf Soup® Brand

Surf Soup® began with humble roots — Donna Kay Lau started selling her hand-painted children’s clothing and art at local craft fairs and art & wine shows, including Fremont, California. What began as a small table filled with color and creativity grew into a thriving brand built on imagination, artistry, and heart.

🌺 Surf Soup® Branding, Merchandise & Licensing

Adorable baby wearing a Surf Soup TV character-themed romper, showcasing the vibrant and playful branding of Surf Soup. The romper features one of the beloved characters from the Surf Soup TV series, adding charm and personality to the baby's outfit. This cute ensemble embodies the joyful spirit of Surf Soup's branding and licensing efforts, appealing to young fans and families alike. Explore Surf Soup's delightful character merchandise and licensing opportunities to bring the magic of Surf Soup into your little one's wardrobe. Embrace the fun and excitement of Surf Soup TV with character-themed apparel for the whole family!"
Adorable baby wearing a Surf Soup TV character-themed romper, showcasing the vibrant and playful branding of Surf Soup. The romper features one of the beloved characters from the Surf Soup TV series, adding charm and personality to the baby's outfit. This cute ensemble embodies the joyful spirit of Surf Soup's branding and licensing efforts, appealing to young fans and families alike. Explore Surf Soup's delightful character merchandise and licensing opportunities to bring the magic of Surf Soup into your little one's wardrobe. Embrace the fun and excitement of Surf Soup TV with character-themed apparel for the whole family!"
Cheerful girl in a vibrant bathing suit, joyfully surfing on a giant spam musubi alongside EggOh, Surf Soup's lovable mascot. This whimsical scene captures the essence of Surf Soup's playful branding and the adventurous spirit of EggOh. EggOh, the fluffy mascot, adds charm and excitement to the surfing experience, making it a delightful moment for viewers. Explore the imaginative world of Surf Soup and EggOh as they embark on fun-filled adventures that inspire creativity and joy. Dive into the Surf Soup universe and join EggOh on thrilling escapades, whether on land or riding the waves on a giant spam musubi. Experience the magic of Surf Soup's branding and licensing efforts as EggOh brings smiles and laughter to every adventure!"
"Stylish hat featuring the iconic Surf Soup logo beautifully embroidered on the front.
EggOh high top shoes - Elevate your style with Surf Soup's beloved mascot
Surf Soup logo knit beanie - Stay stylishly warm
Surf Soup logo t-shirt - Ride the wave of style.
Kids children Surf Soup logo t-shirt - Ride the wave of style.
Backpack Surf Soup logo t-shirt - Ride the wave of style.
Stickers surf Soup lap top notes notebook journal gratitude
Show More

Contact Me About Licensing

For more information about Licensing

Send a message using form below , email or write

No COD, Prepay, Pre-order, Private label etc, branding marketing, brand management, & brand development

Surf Soup TV

Hours

Open today

09:00 am – 05:00 pm

Send a note

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Cancel

Instagram @Surfsoup

Privacy Policy 

https://drive.google.com/file/d/1mFpsy4uhh-BFMIZcH5EVVPjboc-wHfDF/view?usp=share_link

SufrsoupTV@Yahoo.com

Surf Soup Links:  https://bit.ly/m/Surfsoup

Copyright © 2012-2024  Surf Soup TV, Surf Soup, Donna Kay Lau }

Donna Kay Lau Studios Art is On! In ProDUCKtions Ink

All Rights Reserved.  

  • Home
  • Surf Soup® Universe
  • Surf Soup® New Releases
  • Featured Surf Soup TV
  • Surf Soup Buttons
  • Buttons Kickstarter
  • About Surf Soup® Books
  • Surf Soup Book Series
  • Asian Adventures
  • Banana Unicorns
  • Magical Surf Soup Books
  • Surf Soup® Mascot-EggOh
  • Translated Books
  • Surf Soup® Activity Books
  • Reader Guides Surf Soup
  • Reviews and Praise
  • Educator Resources
  • Book Launches
  • Surf Soup Book Club
  • Surf Soup® Book Series
  • About Surf Soup School
  • Surf Soup School Classes
  • Create Cartoons & Animate
  • Surf Soup TV Cartoon
  • LIVE Surf Soup TV
  • Watch Surf Soup TV
  • Surf Soup® TV Youtube
  • Shop Surf Soup
  • Special Offers
  • About Donna Kay Lau
  • About Surf Soup TV
  • Q & A with Donna Kay Lau
  • Giving Charity-Surf Soup
  • Appearances & Events
  • Donna Kay Lau IMdb
  • Surf Soup® Links
  • Making Surf Soup® Memoir
  • Newsletter
  • Subscribe Surf Soup TV
  • Music-Surf Soup® TV
  • Surf Soup® TV Music
  • Surf Soup® Podcast
  • PRESS-MEDIA-Surf Soup®
  • BLOG -Surf Soup® TV
  • Extras & Support
  • Thank You
  • Play Fitness & Nutrition
  • Surf Soup® -For Kids
  • Surfing - Surf Soup®
  • Behind the Scenes
  • Branding & Licensing
  • Partnerships
  • Wholesale Orders

Cookie Policy

We eat (use) cookies. This website uses cookies. By continuing to use this site, you accept our use of cookies. 

DeclineAccept & Close

My Oscar-Qualifying Animated Short!

🎉 We Did It! 🎉
Thanks to YOU, we successfully Kickstarted Surf Soup® Buttons — my Oscar-qualified animated short!
I’m now on my way to Academy Award submission — and the journey has just begun.

✨ Click the Buttons Button below to learn more, watch updates, and celebrate with me!

Buttons