
The Surf Soup® Branding & Licensing page showcases opportunities for businesses, creators, and media partners to collaborate with the Surf Soup® universe. From merchandise and product lines to animation, music, and creative collaborations, licensing Surf Soup® ensures high-quality, family-friendly storytelling with recognizable characters like Koa and Buttons.
Opportunities include:
Surf Soup® licensing allows brands to leverage beloved characters and stories while sharing the creativity, humor, and cultural storytelling of the universe.

Surf Soup TV is more than a cartoon — it’s a growing creative brand built on imagination, cultural storytelling, and artistic purpose. Donna Kay Lau develops every element, from character design and music to brand management and marketing, to build a universe that educates, entertains, and inspires children around the world.

Surf Soup® is a creative lifestyle brand by Emmy-honored TV animator, author, and illustrator Donna Kay Lau — celebrating imagination, kindness, and ocean adventure. Before launching the Surf Soup® book and cartoon series, Donna built a successful children’s clothing line featuring hand-painted apparel, shoes, and accessories for infants and kids. Starting from a California swap meet and art festivals, her designs grew into collections sold in high-end boutiques and major retailers like Nordstrom and FAO Schwarz. With a studio in Aptos, California, she transformed her artistic vision into storytelling, studying children’s book illustration at ArtCenter College of Design and animation, which led to a career at Nickelodeon working on hit shows such as Dora the Explorer and character merchandising. Today, Surf Soup® merchandise and licensed products continue her mission to inspire creativity and joy through books, animation, fashion, and art — connecting families to a world where learning, love, and laughter are always in style.
Surf Soup® began with humble roots when creator and artist Donna Kay Lau started selling her hand-painted infant and children’s clothing at local craft fairs and art & wine shows in California — including Fremont and Aptos. Each piece was a one-of-a-kind creation that reflected Donna’s playful imagination and love for storytelling. These early beginnings laid the foundation for a vibrant children’s brand built on creativity, craftsmanship, and heart.





The Surf Soup® story is one of hard work and determination. Donna’s first business began with a borrowed $50 to buy plain T-shirts from Price Club (now Costco), which she transformed into hand-painted designs and sold at local markets. Years later, her commitment to her vision led to securing the Surf Soup® registered trademark — a milestone achieved after overcoming rejections and financial hurdles. Today, that registration proudly represents her dedication to building a lasting children’s brand, born from creativity, courage, and community.
The Surf Soup® brand was truly built from the ground up. Donna’s first venture began at her neighborhood park craft show, where she borrowed $50 to buy plain T-shirts from Price Club (now Costco). From those early hand-painted designs, she expanded into full children’s collections and merchandise. Years later, securing the Surf Soup® registered trademark became a major milestone — but not without challenges. The process was long and full of setbacks, including an initial rejection that required shifting funds and restarting the application. That hard-earned registration, now proudly displayed on the Surf Soup® home page, represents years of dedication, creativity, and perseverance — a reminder that every great brand starts with courage, passion, and a dream.
Surf Soup® began with humble roots — Donna Kay Lau started selling her hand-painted children’s clothing and art at local craft fairs and art & wine shows, including Fremont, California. What began as a small table filled with color and creativity grew into a thriving brand built on imagination, artistry, and heart.
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🎉 We Did It! 🎉
Thanks to YOU, we successfully Kickstarted Surf Soup® Buttons — my Oscar-qualified animated short!
I’m now on my way to Academy Award submission — and the journey has just begun.
✨ Click the Buttons Button below to learn more, watch updates, and celebrate with me!